My Banner!


This is the final product of my banner. It went through many stages of change, as I always tinkered with it feeling like I could make it better. In the end I decided that this was the best version.

I shaded one third of the banner to match the turquoise objects in the picture with the lady. I felt shading linked the two sides of the banner together nicely. The colours are vibrant which represents me and my approach to life and all its aspects. ‘Carley’ is written in orange rather than black so it stands out and re-emphasises the fact that I am the brand! The font of the writing looks as though it has been written by hand. This gives an overall humanistic, down to earth and organic vibe to the blog. It also makes it seem more personal as it looks as though I have written it myself, creating the that what I am saying is genuine and truth.

Although I love my banner, I didn’t feature my banner in my blog as it didn’t look good with the pink menu and writing. As I discussed in my Fonts and Colours post, the light pink does say alot about who I am, however if I could change this colour I would as it would not only look better, but more accurately represent me as a person.


According to Laura Franz in her book Typographic Web Design (2010), fonts have the ability to communicate both emotion and logic if paired appropriately with content. Thus fonts should play a supportive role to author’s words. With this in mind I wanted the fonts in my blog to be simple yet alluring to the reader’s eye. Thus I set out in search of the perfect font.

Cracked is an interesting and funny blog, which took both a sarcastic and serious approach to the power of fonts. They suggests to use fonts such as Calibri, Georgia, Tahoma, Verdana and Univers, because they ‘inexplicably cause joy’. However, it was not until I tried to experiment with these fonts that my quest came to a halt – I had to pay to change the theme font of my blog. This posed me with the question – Food for a week or an awesome font?? I opted for food over font and thus began looking for reasons as to why the theme font of my blog is awesome.

Firstly the font is cross between Calibri and Tahoma – this makes it highly legible and unlikely that readers will be deterred from reading what I have to say. Although it is suggested that people prefer reading continuous prose in serif fonts, sans serif looks more modern, suggesting that I am up to date with society and responsive to change.

The title of my blog is a slightly more out there font, written in all caps, giving it importance, status and meaning. This is significant as the title of my blog ‘Project Carley’ represents what the entire blog is about – ME. Furthermore the italic style of the font and the brown colour gives my blog a humanist, organic and personal feel as it looks like handwriting. This ensures I come across as unique, passionate and true to what I am saying.

The light yellow background of my blog represents joy, freshness and intellect. For more general purposes, it makes the black writing of my posts stand out.  The light pink colour of the menu’s and some writings symbolises compassion, good health, insightfulness and empathy. It combines the power of red with openness and purity of white – this reflects someone who is assertive in their way of working (expresses what they want but is open to others ideas and to compromise). Originally I wanted the light pink to be orange as it represents energy and balance and demands attention! However, I was unable to change the colour of the menu without changing the colour of my brown title (I wanted it to remain brown so it stands out, and still reflects certain qualities). Therefore I decided to stick with light pink!

Reference List

Cracked. 2013. ‘Fonts’. Accessed on September 2nd, 2013 from, http://www.cracked.com/funny-5647-fonts/

Franz, Laura. 2010. Chpt 2 Aesthetics and Emotions. Typographic Web Design. http://www.typographicwebdesign.com/pdfs/aesthetics_twd.pdf

Empower-Yourself-With-Colour-Psychology.com. 2011. Light Pink. http://www.empower-yourself-with-color-psychology.com/color-pink.html

Mikes Anime Open. 2001. Symbolism. http://www.three-musketeers.net/mike/colors.html


Explaining my ‘About Me’

According to the Phorcast (2013), a public health online resource for careers skills and training, there are four core areas in public health that anyone wishing to work in this area must satisfy. One of these is ‘Leadership and Collaborative working’. Thus, my About Me section focuses on this core component of public health, by analysing how different people and experiences throughout my life have helped shape my ability to work well in groups. I consider my ability to work effectively in groups as a strength and that is why my about section focuses on this specific core competency. Furthermore, by analysing how I have come to possess this skill, I am showing my ability to assess, analyse and evaluate which are crucial skills needed when involved with health promotion programmes and research (US Department of Health and Human Services, 2005).

Furthermore, by giving future employers an insight into my background and how I came to be where I am today, they can see that I am able to effectively adapt to new situations and am eager to and willing to take on new roles or challenges that are thrown my way. I also wanted to show that I have been engrained with a strong and focused work ethic and am self-motivated to succeed. I wanted to make it clear that I do work well in groups, but also work extremely if left to my own devices. Such qualities would make me are more employable, and I wanted to give some background as how I came to possess these qualities, as a form of evidence.

The photo I have chosen is a representation of how I am, and again acts as evidence of my strength of working as a team. It also shows me working to help others, and depicts my love of sport and socialising, three things that I am passionate about.

Phorcast. 2013. http://www.phorcast.org.uk/page.php?page_id=44

US Department of Health and Human Services. (2005).Theory at a Glance: A guide for health promotion practise. [EBL version]. Retrieved from http://www.cancer.gov/cancertopics/cancerlibrary/theory.pdf


Work Experience

Gaining work experience has been on my mind for quite some time, but, after attending my first KJB103 tutorial, I am now more determined than ever. Hearing about other students oppurtunities and experiences they had gained through work experience and internships, made me realise just how valuable such a pursuits can be. Not everyone had a great expereinces, but allowed them to identify something that they didn’t want to, thus leading them one step closer to finding something they are passionate about.

So, last week I wondered around the Work Experinence Expo at QUT Kelvin Grove and put my name down to volunteer for all sorts of health organisations. The one I am most excited about is the Cancer Council. I spoke with the manager of the organisation and she was really enthusiastic about she does for the Cancer Council and about how they are always looking for volunteers. I signed up to volunteer for Daffodil Day and have applied for a position to help organise the relay for life this year in Carindale. Hopefully   from this will gain a more permenant volunteer job with the Cancer Council.



FIrst Impressions are Everything

According to the EyeTrack07 study conducted by the Poynter Institute (Quinn & Adam, 2008), navigation is the first stop for online readers. Thus readers first experience with the navigation of blogs is important. To make navigation as easy and quick as possible, I have created simple, and too the point categories for my blog entries to exist under. The fact that these navigation points are at both the top and right hand side of my page is significant as research shows that navigation placed at the top of the home screen is most likely to be seen and right-column navigation performed better than left-column navigation (Outing, 2004). However, i needed something to attract people to my blog and thus these navigation points first.

By placing a visually appealing photograph at the top of my blog , I hope to stop people on their virtual quest and intrigue them  to continue on to the points of navigation. Outing (2004) found that the bigger the picture the better in holding peoples attention. I have chosen to show an elderly woman using a water pump for several reasons. The photograph is likely one that has been staged, however it represents real life situations which is also a positive predictor of attention (Quinn & Adam, 2004). However, this photograph isn’t simply aesthetically pleasing – it is also loaded with meaning.

It demonstrates how public health works to enhance peoples lives, by providing the most basic needs of life to a population (access to clean, safe water). Access to clean and safe water, is a major predictor of health and contributes significantly to the success and downfalls of nearly all 8 Millennium Development Goals (MDG’s). These developmental goals have significantly motivated and influenced initiatives in public health, and this picture depicts the success that such initiatives can achieve. This picture represent current public health initiatives and successes, but it is also a reminder of Epidemiologist John Snow’s study of cholera, which was a major event in the history of public health, significantly defining the direction of the field.

Epidemiologist John Snow discovered that a water pump was the source of
Cholera outbreak in 1854.

Those are the considerations that defined the choices I made for my blog so far. However, like the person I am, my blog will be a direct reflection of my life. New experiences, acquired skills and the changes surrounding me, will ultimately determine how and when i tweek and update Project Carley. It will be a work in process, one that I will always be striving to perfect.


Dream Job

Upon accepting my offer to study a bachelor of Public Health and Media and Communications at QUT in 2011, I had dreams of traveling the world, working for a glorified magazine, writing about important public health issues I would come across. It wasn’t until my second year of study, in Julie-Anne Carroll’s “Health, Culture and Society”, that my dream job changed. I didn’t want to just report on issues from a distance, I wanted to actually be involved in tackling, improving and solving them. I wanted to be apart of helping to change people’s lives.

My dream job is now to be the manager of a large scale health promotion campaign – hopefully one that will impact and change the lives of many for the better. At one stage I was quite passionate about adolescent health, specifically body image, however, over time i have developed an interest for many more issues, both national and international.

Many skills are required of a public health worker and communicator. I have come to learn that I am particularly good at communicating with people both verbally and in writing. I also have a knack of being able to effectively apply theories to analyses, understand and evaluate historic and current health events and issues. This then flows on to the production of justified recommendations on how to take action on certain issues. However, I also have my weaknesses.

It is crucial that I work on my adaptability to new technology and communication devices and techniques. At times I find the speed at which technology is evolving over whelming, however that is something that I will need to adjust if I am going to be successful at reaching future target audiences. Sometimes I also forget to think outside the box and get creative. In a world were new ideas are increasingly scarce, creativity is essential. However, it is not just my weakness that have the potential to throw some forks in my path to my dream job.

A valuable lesson that I have learnt over the last year is that nothing is permanent – especially the government in power. Commencing this degree their were copious public health positions up for grabs. The degree advertised that the skills we would come to possess were in hot demand. However, job cuts that resulted from the change in government, are painting a tough and competitive future for my field of expertise. However, I am willing to, and excited to venture out of my comfort zone and look for jobs overseas, or in different fields that will act as steppingstones to get me to where I want to be.